Alona Shelemy

When Worlds Collide

BY STEPHANIE CAJUCOM

A product of mixed cultures, Alona Shelemy has used that foundation to create her own products of that same nature. Born with the belief that opposites attract, she’s been able to skillfully navigate opposing forces into harmonious masterpieces.

Her spiritual jewelry reflects the ancient traditions of her Middle Eastern background but take on the more clean structures of her European heritage. Her contemporary eye brings an edgy update to rituals from long, long ago. From the gold, clean shine of her Karma coin to the rocker cuff that keeps the evil eye on the look out, she’s making her own realm of timeless treasures.

Her secret weapon? Her imagination. She lets it fly free, guiding her to the opposite ends of the spectrum. But with a masterful brain and a skillful hand, she’s able to bring it home with stunning style, proving that sometimes it’s wonderful when worlds collide.

“I love the juxtaposition of contrasting elements to create something of beauty.”

Tell us about your journey into jewelry making?

I've always been a creative person. Even from a young age my extra curricular classes were always art and drawing. However, at university I studied Design Management for Fashion Retail, which led me to work for a few luxury brands in a range of role. But coming from a heritage of fine jewelry I craved a more creative outlet. So I went to study Jewelry Design at GIA, which eventually led me to create my own designs.

What drives you as a creator?

I love things with a history that have a story, and have a curious mind. But ultimately, this is what drives me as a creator - being able to think of something of beauty and getting to see the final creation. It's like needing to know the end of a movie! I can't leave my creations in my head.

Describe your creative process?

My creative process starts with bringing together all my random sketches, images and materials that will go on a mood board. This will be translated into a few key pieces. These samples will be made in wax then cast into metal – once I have these new metal components they will be used against different stones/fabrics/chains etc. – and from there, the collection grows.

You come from a Middle-Eastern and European background. How does this influence you and your work?

I love being from a mix of cultures - both, which are quite different. But this also relates to my style - I love the juxtaposition of contrasting elements to create something of beauty. My Middle Eastern background definitely sparks my more spiritual and superstitious side, whereas my European background is drawn to more abstract design and clean lines and symmetry. I like meshing the 2 styles.