ICFF 2015

ICFF 2015

We love good design at Precious 7 but I mean, who doesn’t? Craftsmanship, artistry, innovation and aesthetic beauty are so it’s always a treat for us to attend the International Contemporary Furniture Fair (ICFF).

A Saga of Great American Style

A Saga of Great American Style

In the heart of it all––Ohio––a young Midwestern boy turns the last page of The Alchemist, looks to his mother’s immaculate closet––the sight that started it all––one last time and boards a plane to NYC in search of his own Personal Legend.

7  Days - O'ahu HAWAII

7 Days - O'ahu HAWAII

We took our weekly round up over the ocean and across the waves to Hawaii. See how we surfed, swam and made our way around the island.

7  Days - NYC

7 Days - NYC

We’re giving you a weekly snapshot of our latest style hunts around the city of fashion–NYC. Falling leaves and falling snow couldn’t stop us on our mission to find the latest and greatest treasures of the season–and even the season to come.

The Future Of Fashion

The Future Of Fashion

A recent documentary has finally addressed questions about sustainability in the fashion industry. The Next Black, released May 2014, and produced by German electronics company AEG, explores the future of clothing production. Will we create longer lasting, sustainable clothing or continue to mass produce? How will technology play a role in new fabrics and methods of production?

New York Men’s Day

New York Men’s Day

Fashion week has just begun in all its glitzy glory!  Don't miss our recap of the first events on Wednesday, newly coined New York Men's Day (NYMD).

The Aganovich Code

The Aganovich Code

Brooke Taylor and Nana Aganovich are the mastermind intelligencers behind the growing legacy that is Aganovich. The elite duo, a global writer and Central Saint Martins’ graduate, swore long ago to resurrect a brand cultivated by their beliefs, no compromises or negotiations allowed. They promised to make themselves proud and that’s exactly what they’re doing, especially with their new collection: Heretics.