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Issue 27 - Cover


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Issue 27 - Cover


 
 

THE CIRCUS ISSUE

ISSUE 27

  White Coat by Peopleswear by Rachel Feinberg and Breanne Harrison-Pollock, Green Suede boots with white buttons by MARSKINryyppy by Nicole Brundage, Hart Necklace by Wren Britton for Purevile

White Coat by Peopleswear by Rachel Feinberg and Breanne Harrison-Pollock, Green Suede boots with white buttons by MARSKINryyppy by Nicole Brundage, Hart Necklace by Wren Britton for Purevile

 Glass Dome Bracelet- Wren Britton from Purevile, NipplePasties- Wonderpuss Octopus, Sequence Gold/ black Pants- Claire Fleury, Black Apron by Peopleswear by Rachel Feinberg and Breanne Harrison-Pollock, Black Fur by Ev Bessar, Boots by Dr Martines

Glass Dome Bracelet- Wren Britton from Purevile, NipplePasties- Wonderpuss Octopus, Sequence Gold/ black Pants- Claire Fleury, Black Apron by Peopleswear by Rachel Feinberg and Breanne Harrison-Pollock, Black Fur by Ev Bessar, Boots by Dr Martines


WATCH THE FILM


COVER IMAGE CREDITS

Model: Dress by Ev Bessar, Necklace PIDGIN by Joshua David McKenney, 

Eric: Mask by Max Steiner, Harness by Zanabayne, Tail Coat Eric’s own, Pants Eric’s own

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The Ringleader


The Ringleader


 
 

The Undiscovered Ring Leader of Brooklyn’s Creative Set:

Eric Schmalenberger

INTERVIEWED BY ANNA MARIA SANDEGREN


I may have been drunk at the time, but I just said yes.

So begins Eric Schmalenberger’s journey to becoming one of Brooklyn’s most eccentric, passionate - and lovable - retail shop owners. 

It’s true: yes is not a word foreign to Schmalenberger. The NYU grad is a curator, producer, artist, performer, night-life personality and, now, business owner. The multi-hyphenate is the brains behind some of the city’s most avant-garde and legendary performances - Blunderland at Coney Island and Banzai! at the Red Lotus Room to name but two.

We spent an afternoon with Schmalenberger nosing around his new shop, ? The Store (“question the store”) which opened earlier this year. We were immediately enchanted by his sweetly wicked sense of humor - and style. The shop is a two-story treat full of some of the most magical pieces we’ve ever seen in a retail space. In fact, there are many pieces sold in ? The Store never been sold at any brick and mortar in NYC - talk about exclusive! 


With his background in curation and performance, Schmalenberger was adamant that his space feel more like a gallery than a traditional retail shop. As the store’s sole buyer, it is Schmalenberger’s discerning artistic vision that keeps the shop stocked with the freshest, most boundary-pushing and innovative clothing, accessories and trinkets in the city. 

His buying strategy is an intuitive one: “I’m inventing it as I go along…when I see something, I think ‘oh, does that fit in?’ and then I think ‘why not?’”. 


It is exactly Schmalenberger’s humble, instinctual business strategy that makes him and his shop such a force. By admitting “I don’t exactly know what I’m doing,” he’s actually arming himself with immense power - it’s obvious he understands the transient nature of fashion and revels in it. He bemoans the lack of “sense of humor or whimsy” in most retail spaces and pushes his space to feel welcoming and fun, never taking itself too seriously.

Something Schmalenberger does take seriously when thinking about stocking his shop, however, is giving the radical queer community a 

legitimate space in Brooklyn to sell their original designs. He is a champion for the underdogs and eschews tradition every chance he gets - the weirder, the better.

There’s the iconic Muffinhead lightning bolt neckties, hand-cast unicorn sculptures by Kaitlyn Rose, pop-art inspired ceramics by Kenny Scharf, theatrical geometric designs for Geoffrey Mac (one of whose most recent clients is the Material Girl herself!) and the glittery paintings based on Pirelli calendar shots by Eric Coolidge. 


“These are meant for spinning,” Schmalenberger says of a floaty piece of fabric he’s holding, and for a split second we wonder how on Earth anyone would get themselves onto a stationary bicycle in it. But, ahh, of course! He literally means spinning - they’re meant to dance in! Schmalenberger is an advocate for genderless dressing, encouraging his customers to wear something if they like it, regardless of whether it may read masculine or feminine. Fashion and art should come from an organic place of passion and ?

The Store has that in spades.

 


 
 

QUESTION THE STORE

135 THAMES STREET  BROOKLYN, NY 11237

 

COVER PHOTO CREDITS

Jacket- My Highschool Letterman Jacket reclaimed by my present self magically bound and seeled with symbols from my life by Wren Britton of Purevile

Lighting Ring- Muffinhead TKO Accessories

Tull Skirt- Juanita Cardenas


 
 

Issue 27 Credits


RESPECT TO ALL OUR CONTRIBUTORS

Issue 27 Credits


RESPECT TO ALL OUR CONTRIBUTORS

PRECIOUS 7 CREDITS

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ISSUE 27

Photography by  NICK STOKES

Creative Direction Calliope Studios

 

MODEL

MARIA FLAVIA FROM NEXT MODEL MANAGEMENT

 

Talent

ERIC SCHMALENBERGER

 

Fire performer

CHRISTINE GEIGER

 

Aerialists

BRIAN FERREE and CRISTA MARIE JACKSON

 

Digital and Tech/ Light 

ANDREW LAWRENCE 

 

Style Director/ Creative Director / Set Designer

ANNA MARIA SANDEGREN

 

Set Assistant

AYEMA CHOWDHURY

 

Hair Stylist

STEFAN KEHL FROM Wilhelmina

 

Make Up Artist

KENDELL COTTA

 

MUA Assisitant

KERRYANN WALTERS

 

Videoagrapher

SEBASTIEN PRUDENT


A VERY SPECIAL THANK YOU TO DAVID JONES AND PAOLO SOLARTE

 

IMAGE RETOUCHING AND PRODUCTION

 
 

VISIT VISIONON.COM

 

A Special Thank You to

DANA BUESING at NEXT Model Management

 

NEW YORK VINTAGE , Inc

117 West 25th Street, New York, NY 

212.647.1107 - www.newyorkvintage.com

 

THE HOUSE OF YES

2 Wyckoff Ave, Brooklyn, NY 11237

houseofyes.org